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Enlightened September 19, 2005

Posted by Martin in : Business , trackback

I returned to Bangkok full of enthusiasm and joy for life. It lasted about a week. I heartily greeted Thai residents with a big smile and engaged everybody I could in light-hearted conversation.

I re-registered at the gym, went every day for at least an hour, enjoyed the varieties of cheap Thai foods and returned to Aikido again. I traveled Thai style, on motorcycles, river taxis and on busses instead of using taxis. I budgeted my food spending to 200 baht a day, not for financial reasons but because I was again enjoying the cheap Thai foods and shopping in the local supermarket rather than the much more expensive western alternatives.

A week later I was getting bored. I’d returned to a life where I was waiting on news from my YouDoCare programmers and I had all the time in the world to wonder what I should be doing with it. I used this bonus time to practice sleeping for a few days, waking late, sleeping early.

And then it hit me … I woke up a few mornings later with a fire of enthusiasm… I realized that despite the great experiences I’ve gained in my last 3 years online I’ve been creating businesses the wrong way. It dawned on me that I know of nobody, nor do I know of anybody who knows anybody who is making serious money online from building a website from the bottom up.

Certainly my existing businesses have sustained me, to a high standard at times. But I’m not yet super-rich and don’t see the likelihood of it happening in the near future with what I already have.

I know that I can do many things online; I am a creative and practical marketer, I can design complex backend applications to websites, I can write effective sales copy, I can manage finances between over 12 of my bank accounts and pseudo bank accounts. I can do a lot of things on the computer but I’m again falling back into the trap of becoming self-employed. Robert Kiyosaki would be so ashamed of me!

A self-employed person IS their business, they perform every (or nearly every) function of it. When they take a break, their business takes a break and it becomes the owner’s responsibility to work damn hard with little immediate reward. I’ve been telling people for years that I was moving myself from this abyss but yet everything I’ve planned to do with YouDoCare will drop me right back where I really don’t want to be.

A stark contrast to this position is that of a business-owner. My telecom companies now operate in this ‘quadrant’. Every function of the company is either outsourced, redirected, automated or discarded and should I choose to fall asleep for a month I’m certain that the business will have acquired more customers and handled all they can throw at me during this time.

I realize now that I am not a web designer. Certainly I am proud of the design for United World Telecom, You Do Care
and Calls in Thailand but each of those sites took up MONTHS of my time which I could very well have been using merely marketing something much simpler.

It took me 30 minutes today to create my new MLM splashpage and a further hour to have attracted 4 members into my downline.

Take a look here at my design.

I am already making money (albeit very modest) just working this site with nearly no effort at all.

My perspective has now very much changed on how I am moving forward with my business. I will detail the consequences in the coming few posts.

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