“You Do Care” Takes a Tumble October 8, 2005
Posted by Martin in : Business , trackbackAfter getting off to an incredible start, Josh, my You Do Care programmer finally lost his momentum. After moaning about why he’d not done any work for weeks he admitted that he was now unable to cope.
This was very much a blessing in disguise as, since returning from England I’ve had some concerns about the future of the site. A few months ago my intention was to get all my telecom sites fully automated so that I’d returning to Bangkok with no contraints on my time. I’d developed You Do Care so that on returning I could focus my file into building the site up.
Things change. I still believe very much in the potential of a site such as You Do Care however I’ve always been realisitic as to how much work the site would need. It would require literally thousands of inbound links before it even gets noticed. It would take at least 12 months to get ranked highly on search engines, it would require a phenomenal amount of unique content to be written, plus a lot of marketing and sales communications by email, fax and by phone. The administration would likely swallow up all of my life. Two months ago I was prepared for the long hard trek. I was happy to accept that I’d not make much money on the site for at least a year but I was motivated to know that I was building an empire from the ground up.
As you may have read in my other blog titled Enlightened I don’t consider the effort:returns will be large enough for me to dedicate myself to this. Other business developments of mine make the potential to add a few thousand dollars to my monlthy income in a years time, after a hell of a lot of work, much less appealing.
I’ve quite happily closed down development for You Do Care although the You Do Care Blog Site will be modified and kept online for the time being. After a year or so, as it gradually gets into the search engines I at least have the option of doing something with it again.
You Do Care is now the second website in 4 months I’ve spent money developing and not followed through on - the other site being Coder Now. A few friends have showed concern about this seeming recklesness. Personally I have no regrets about either sites. Certainly I’ve learnt a lot. With Coder Now I gave myself only a very small window of time to get a complex site marketed, without fully appreciating the symbiotic needs of the target markets in doing so. It also taught me not to follow an impulsive idea which I had no real passion for … because once the momentum slows it’s incredibly hard to keep going.
I like to churn things about. I like to have a number of businesses mixed into my cauldron. Some will dissolve into nothing, others will sink to the bottom and some businesses will become a rich and sweet erm … soup (?). Times change, businesses grow and shrink. Even if a few of my new ingredients dissolve or sink, it is unlikely that they will spoil the entire brew. The more ingredients added, the more chances I have of adding something new and valuable.
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